8 Tips on Creating a Successful Brand
In a world that expects conscious messaging, appeasing aesthetics, customer experience and value, building a brand from the ground up requires consistent work. To excel and compete in this digitally dominated world, companies need to invest in creative, out-of-the-box campaigns to set the right tone for their brand. Here are some tips to break barriers and aim for the sky:
Know What You Stand For
Brands have voices, opinions and stances. An agency can only help a brand amplify it; it is crucial for brands to know who they are and what they want to bring to the market to get maximum benefit from their campaign.
Do the Numbers
You are a business at the end of the day and numbers speak volumes. Do a full quantitative data collection and analysis before and after your campaign to measure the effectiveness of your investment.
Know Your Audience
There is only one way to give your customers what they want and get what you want in return: thorough research to understand your audience with sound marketing insight. It isn’t enough to know what your customers are looking for but also to know their online or offline behavior and interaction with your brand.
The Time is Now
If you are conducting market research for a campaign, the trick is to act in a timely manner because the market waits for no one. You need a time-focused plan to execute and without spending excessive time on the plan itself.
One question: why would a customer build a connection with you when they can go to your competitors who pioneered the idea? Be distinct in your approach and don’t be afraid to be different to cut-through your market segment.
What’s Your Story?
Everybody loves a good story. Craft yours to touch your customers’ right in the feels and it should cover your Unique Selling Point (USP). Give your customers some insight on your company culture and what makes you ‘you’.
Yes, that’s the whole game: to reach your customers where your competition hasn’t, with your branding, values and advertising. Don’t be afraid to adopt an emotional approach, you are building a brand and not just making a sale.
Walk Your Customers Through It Play with different elements of your brand story at different touch points. It’s simple: a customer wouldn’t keep going on the journey when they already have the full story and are being served repetition.