How SEO will change in next decade?
If there is something we have learnt is how fast the world is changing and the rate at which it is changing. The last 12 months alone can attest to how Google searches have evolved over a short span and marketers need to match their approach to the pace to stay relevant and result-oriented. The impact of a current climate has been playing a major role in the marketing game and it’s weight has to be included in our predictions of what the next decade will look like for SEO.
One very valid change that we can foresee on observation based on the past couple of months is a wider implementation of the work from home. Another we could predict, to our dread, is global events that can cause the world to shut down again and force economies to halt. If there is something we have learnt from the world in lockdown, it is this: technology is prepared with tools to sustain businesses of all sizes making them adaptable to different models in a short span of time, as witnessed, even without a trial run. Augmented and Virtual reality, eCommerce services, ever-evolving technological gadgets and social media services play a huge role. And all of the mentioned impact SEO approach.
Here are some changes that are expected:
1. Artificial Intelligence
AI technologies continue to evolve and shall impact the quality of the content, seeking out higher quality and more relevance and value to users. Google incorporating AI has resulted in better dissecting user queries and better analyzing quality of content. As Google uses smarter technologies, marketers refrain from tricking the algorithm and instead directing resources to produce better content.
Moreover, in very simple terms, AI will ‘learn’ every time a user enters a search query and make real time changes to Google’s analytics making it difficult to for marketers to keep up with trends changing at a faster pace. Let’s just say, SEO experts will have to pull up their socks up to stay in the game.
2. Voice Searches
This feature got mixed reviews with users when Google first launched it in 2012 but it is not been submitted to be obsolete just yet, so we wouldn’t write it off. However, the rate at which the feature is being adopted is slow and hence, we are putting it on our list of predictions for the next decade.
3. Improved Loading Time
There are millions of pages on the internet and the attention span of the user is only going to be reduced with the passage of time. At present, the average loading time of a webpage is nearing to 10 seconds and we are expecting a significant reduction in that. Businesses that cannot shorten this time with SEO could lose sizeable traffic.
4. Content Length
Let’s get this straight: there is way too much content to consume and the amount of time a user will invest in consuming yours will only shorten. The length of content that SEO experts are currently producing will have to reduce but the expectation of content being king will not. Experts will have to produce content that can deliver relevance, value and generate interest in shorter articles.
5. Make it to the SERP
Have you noticed how Google is now trying to keep users on the search page? When you enter a query, it presents a Feature Snippet from a high ranking webpage that usually answers your question so you don’t even need to visit the website. This feature is here to stay as it contributes to Google improving its user experience but it means two things to for SEO experts. (a) Improving SEO ranking to appear in the smart results Google presents on the SERP and (b) significant loss of organic traffic.
6. Keyword searches
Google is understanding user searches better, which means that content producers will have to do a better job at producing quality content and modeling the content in topics, making it easier for crawlers to navigate through the web and find them.