The widespread adoption of Artificial Technologies is no longer a hypothesis. It is the unavoidable future that we shall heavily use or even be independent. But first, what is AI? What is Artificial Intelligence? A very simplified explanation is that AI is basically computer systems that can mimic cognitive human behaviors such as learning or
Marketers that aim to achieve viral approach must explore video avenues before it’s too late. Video marketing became a mainstream tool a few years ago, revolutionizing marketing on online platforms and boosting results. Over the years, more have adopted the practice and video marketing has become more polished and demands more creative input from marketers.
If there is something that keeps the business going, it is your leads that will eventually convert into a sale. You can now rely on different channels to generate leads that will eventually boost your conversion rate, a process that is long and requires a lot of patience. But with multiple channels these days, creating
Search Engine Optimization approach is designed and implemented to improve your website’s ranking in search engines and helps increase the organic traffic on your site. But it is far easier said than done and more so, much quicker written and relayed than materialized. SEO ranking improvement can take months of consistent work to show the
We may have started the year with yearly strategies and defined goals to achieve but nature had other plans. The global scale lockdown forced most businesses to abandon their plans and forced us to find time-sensitive solutions to stay afloat and adapt to newer models, efficiently and effectively. A pandemic of this scale ought to
In a world that expects conscious messaging, appeasing aesthetics, customer experience and value, building a brand from the ground up requires consistent work. To excel and compete in this digitally dominated world, companies need to invest in creative, out-of-the-box campaigns to set the right tone for their brand. Here are some tips to break barriers
If there is something we have learnt is how fast the world is changing and the rate at which it is changing. The last 12 months alone can attest to how Google searches have evolved over a short span and marketers need to match their approach to the pace to stay relevant and result-oriented. The